We’re excited to share this edition of Shanken News Daily, one of the top newsletters for daily updates on wine, spirits and beer. The lead story is about premiumization for rum and the category’s key players, including Diplomatico.
“With a focus on the luxury tier, Venezuelan rum brand Diplomático is also thriving. The brand, which is handled by Domaine Select, passed the 50,000-case mark in 2015 and has been advancing by more than 30% since then. Early this year, the brand launched its new Mantuano ($24) and Planas ($29) labels as part of its Tradition range, which also includes the flagship Reserva Exclusiva ($40).”